Altona - cushion - Pelse Asboe (PA)
- A larger classic embroidery project – aimed at experienced embroiderer
- Size: 50 × 50 cm
- Fabric: Stramaj 4.0
- Wool yarn from Haandarbejdets Fremme
- Needle and instructions included
- Large format diagram – easy to read
- Original design
- Suitable for premium range
- Creates additional sales of frames and accessories
Altona - cushion - Pelse Asboe (PA)
Premium product in the range
Altona is a larger embroidery kit based on wool yarn. This makes it a product in the upper segment. It differs from smaller kits by offering longer working time. This type of kit creates recurring customer behavior because customers look for the next project when a long-term job is completed.
Materials and expressions
Wool yarn gives the project character and tactile fullness. It is perceived by the end customer as quality and an investment in craftsmanship. Wool creates depth of color and makes the motif suitable for mounting as wall decoration. The kit uses the Haandarbejdets Fremme color system. This provides uniform delivery and security in reordering.
Target group and advice
The kit is best suited for experienced embroiderers. It is therefore relevant to place it in the segment that seeks a challenge. In a physical store, it can be used as an advisory product. Staff can present it as “the next step” after smaller kits. This increases upsells on both secondary products and related kits.
Assortment effect
For webshops, Altona acts as a traffic driver. Keywords on the name and technique have a high conversion rate. The kit fits into product groups where there is a distinction between levels. It can also be used as an invitation to purchase a frameset or assembly.
