Japansk tehus - wall piece - Ida Winckler (IW)

Japansk tehus - wall piece - Ida Winckler (IW)

This embroidery kit from Haandarbejdets Fremme represents a Japanese, culturally inspired motif based on a formal arrangement of two figures, flowers, lanterns and a screen. It can act as a differentiating element in a range where nature motifs dominate. The kit adds international cultural history and allows retailers to offer an alternative to customers who choose projects based on aesthetics, theme and artistic expression.

Motif and visual expression

The motif depicts a traditional Japanese festival scene, akin to Hina Matsuri – a celebration of Japanese dolls and ceremonial adornment. The scene is symmetrical and well-balanced, surrounded by a border of icons and symbols. The graphic structure gives the embroidery a decorative and almost tapestry-like feel, making the result particularly suitable for framing and use in home décor environments.

Customer types and usage

The kit is aimed at intermediate and advanced stitchers. This is due to the number of color changes, fields and details. Customers who choose this kit often do so as a dedicated project – typically with hobby loyalty and a willingness to subsequently sell more. Therefore, the kit works well as a “level upgrade” in a store where beginner sets are the entry category.

The product sells best in a theme where several designs are grouped by style, or where embroidery is combined with home interiors.

Benefits for retailers

The motif does not require a product explanation to sell – the graphics tell the story themselves. The kit has a long life in the range, as it is not tied to a season. Delivery security from Haandarbejdets Fremme means that stores can safely keep a low stock and replenish as needed.
It can also be combined with additional sales: frames, hanging system, embroidery needles and storage bags.