Stramaj 4.0

Zweigart Stramaj 4.0 – sold by the metre for professional retailers

Embroidery fabric for professional use

Zweigart Stramaj 4.0 is a 2-ply, antique-coloured canvas made from stiffened cotton. The fabric is developed for professional use and is suitable for both retail sales and the production of embroidery kits. It offers customers a stable and recognisable ground for many types of embroidery.

Stramaj 4.0 has a firm structure that makes it easy to count threads and plan motifs. The antique-toned colour provides a calm and classic expression, fitting well into assortments that work with both traditional and contemporary designs.

Properties and use within an assortment

The fabric is stiffened, making it easy to handle during cutting, packing, and retail display. For retailers, this means a material that presents neatly on the shelf and appears professional to the end customer. For kit producers, the advantage lies in a fabric that can be cut and packed without losing its shape.

Zweigart Stramaj 4.0 is suitable for counted embroidery, petit point, and decorative projects. It can be used for pictures, cushions, boxes, small accessories, and other embroidered items. The firm quality makes it ideal for products intended for everyday use.

Ideal combination with wool yarn

Stramaj 4.0 works particularly well with fine wool yarns. Appletons 2-ply wool is a natural choice for this canvas quality. Wool from Haandarbejdets Fremme can also be used when a Nordic expression is desired. The combination of canvas and wool produces a clear stitch definition and a durable result.

This makes the fabric suitable for both beginners and experienced embroiderers. Retailers can therefore offer a material that appeals to a broad customer base and is easy to communicate both in-store and online.

Wholesale, metred goods, and minimum cut

At House of Needlework, Zweigart Stramaj 4.0 is supplied as metred goods for B2B customers. The 60 cm width makes the fabric flexible for both retail sales and production use. It can be sold by the metre in-store or used in standard kit sizes.

To ensure efficient handling at wholesale level, a minimum cut of 3 metres per variant applies. Longer lengths can be supplied in one continuous piece, which is advantageous for series production and collections.

Zweigart is a recognised producer within the international embroidery industry. Their consistent quality and reliable supply make Stramaj 4.0 a secure choice for a professional embroidery assortment.