Victoria – julekalender – H. M. Dronning Margrethe II (HMDM)
- Embroidered Advent calendar with 24 pockets
- Motif size (hanging): 93 x 105 cm
- Design: Queen Margrethe II
- Embroidered with cross stitch
- Embroidered on red checkered fabric and Haandarbejdets Fremme (HF) – Linen 10B
- Needle and instructions included
- Easy to sew – suitable for beginners and intermediate stitchers
- The embroidery can be used year after year
- Strong seasonal product with high gift appeal
Victoria – julekalender – H. M. Dronning Margrethe II (HMDM)
Product function and use
Victoria is an embroidered Advent calendar/package calendar from Haandarbejdets Fremme with 24 pockets – one for each day until Christmas. The product is developed for retailers who want a strong seasonal product with high gift appeal. An embroidered Advent calendar has a long life in the home and is often used year after year, which increases the buyer's perception of value.
Design and artistic identity
The motif was created by Queen Margrethe II. The design consists of simple red cross stitches in heart-shaped fields, where each number is illustrated with a symbol related to Christmas, tradition and the Danish Christmas spirit. The monochrome expression makes the design both easy to read and visually calm, which increases the calendar's usability in different living styles.
Target group and purchasing motives
Customers choose this calendar when they want to embroider something that can be used practically and at the same time provide an emotional experience – especially in families with children. Advent calendars are typically purchased as gifts, and in stores they are often sold as a joint project between generations. This creates upsell opportunities: yarn storage, extra needles, or hanging rods/hangers.
Assortment and seasonal strategy
For smaller retailers, one strong Advent calendar can act as an anchor product in November-December. For larger retailers, the product can be used in a theme zoning “Christmas embroidery”. Since the product is not linked to a specific trend color, it has a low risk of going out of style. Delivery security from Haandarbedets Fremme means that the calendar can be replenished without a long commitment – an operational advantage.
Technique and level
The kit is embroidered with cross stitch. The technique makes it accessible to beginners, while the amount of stitches creates satisfaction for experienced users. The diagram is easy to follow and suitable for project work over longer periods.
